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Jun 8, 2022

Marketing is part of life for every creator, service provider, or business professional. Granted, not every one of us is assigned to the marketing role in our organization, but we all employ aspects of marketing every day in relationships, social media interactions, and more. It’s for that reason each of us needs to understand the basics of marketing and the things we can do to improve our efforts. And if you’re a business owner, you especially need to make wise and effective marketing decisions. To help us think through these issues, our guest on this episode is Mark Kate Gulick.

Mark Kate is the Chief Marketing Officer for the Carson Group. She is an award-winning marketing veteran and Amazon best-selling author. Her education and experience equipped her to fill important roles with IBM, TD Ameritrade, and serving with a number of powerfully important organizations including Big Brothers and Big Sisters. On this episode we discuss ways that every marketer or business owner can improve outreach efforts, ensure their marketing strategy is clear and effective, and to hit those targets no matter the industry or niche.

You will want to hear this episode if you are interested in...

  • What Mary Kate does in her role as Chief Marketing Officer [5:01]
  • Making up commercials as a child revealed an innate marketing interest [6:54]
  • Why marketing is important and how it translates into any business [10:01]
  • The two biggest changes in marketing over the last 20 years [13:42]
  • 3 common marketing mistakes businesses make [18:08]
  • Things EVERY business should be doing to market effectively [24:34]
  • The indicators that your company may need its own CMO [29:57]
  • Why Mary Kate decided to write a book for those starting or running businesses [33:17]
  • What Mary Kate did today that put her in the right mindset for success [36:57]

Resources & People Mentioned

Connect with Mary Kate Gulick


Mary Kate Gulick is an award-winning marketing veteran, creative leader, content marketing pioneer and Amazon bestselling author. She has an MA in advertising, marketing and communication studies, and is a Professional Certified Content Marketer. After years providing game-changing creative ideas, leadership, and marketing strategy for award-winning ad agencies, Mary Kate joined IBM to lead their employment brand offering. From there, long-time client TD Ameritrade tapped her to head up brand, creative and digital marketing for the Institutional business, where she developed a keen understanding of the needs of RIAs and independent advisors while building the company’s award-winning content marketing program and category leading digital presence.

She currently sits on the board of the #1 nationally ranked chapter of the American Marketing Association, is the chair of the Hunger & Food Access Committee of the Junior League of Omaha, and big sister with Big Brothers Big Sisters.

Mary Kate is the mother of two active boys, wife to an amazing husband, and dog-mom to a mini-goldendoodle. She loves reading, cooking, live music and is a huge Harry Potter and Star Wars fan. She’s obsessed with Broadway, sings show tunes while she works, and her oldest son is currently teaching her to play tennis.

Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

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