Sep 20, 2023
Diego Vetencourt is a political refugee from Venezuela turned entrepreneur through marketing. After being detained by the communist party in 2016, he was able to come to the States under refugee status where he started as an Uber driver.
By 28, he had failed multiple businesses such as an Ethereum mining facility, Airbnb rentals, flipping cars, and multiple YouTube channels that gained no traction. At 30, he was hired as an SDR at Uplyft Capital, a fintech company in Miami, where he eventually became the CMO.
He grew the company from $2 million to $10 million in monthly revenue, with a team of just two people in marketing. By 2022, through Google ads, Facebook ads, and business development strategies, he scaled the team from 20 to 70.
In 2022, through his own tenacity and hard work, he had the opportunity to work directly with Sam Parr. He helped him grow his Instagram and TikTok audience from 0 to 50,000 in a matter of three months. They launched Shortzy soon after.
Now, Diego runs two agencies—Shortzy and Artifacts Labs. He’s currently working with 38 clients in multiple verticals creating original content to help them grow and scale.
Listen in for some great takeaways about becoming an entrepreneur. What an inspirational journey that we can all learn from.
You will want to hear this episode if you are interested in...
- Compelling question or topic, written to elicit curiosity [3:23]
- Learn more about Diego’s marketing agency: Shortzy [5:23]
- Where Diego’s passion for entrepreneurship stems from [8:46]
- How listening to podcasts helped shape Diego’s path [13:10]
- What failure has taught Diego about success [14:30]
- Why Diego worked for Sam Parr for free [20:38]
- How Diego has partnered with iconic brands via Artifacts Labs [25:41]
- How Diego thinks AI will change digital marketing [28:40]
- Diego’s advice for those starting their entrepreneurial journey [32:47]
- What Diego did today that put him in the mindset for success [34:21]
Resources & People Mentioned
- Artifacts Labs
- De Cero a 100 podcast
Connect with Diego Vetencourt
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