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Behind With Glass Bauer Hockey: Mary-Kay Messier's Insights for growing the game, Episode #56

Nov 24, 2021

Today's guest on Mitlin Money Mindset™ is Mary-Kay Messier. She is a member of the Bauer Hockey senior leadership team as Vice President of Global Marketing. Mary-Kay oversees all of Bauer’s global marketing efforts, including digital, social, consumer experience, sports marketing, and strategic partnerships, including those with the NHL, the NHLPA, international federations, and pro athletes. Mary-Kay is a committed and effective advocate for the game, intending to make it more accessible, inclusive, diverse, and fun-focused because after all, fun is what it's about. Mary-Kay and her team created the internationally successful First Shift Program, now in partnership with the NHL, NHLP, and founding partner Hockey Canada. The First Shift has welcomed over 30,000 new families to hockey and that is what I would consider growing the game. Listen in as Mary-Kay and I talk about hockey, growing the game, and the huge expansion of the sport through women's hockey. 

You will want to hear this episode if you are interested in...

  • Mary-Kay’s path to becoming the VP of Marketing at Bauer Hockey [2:37]
  • The launch of the Secret Dream Gap Tour [5:02]
  • How does playing at hockey meccas like NY help grow the game of hockey? [9:54]
  • Why was it important that the Secret Dream Gap Tour was a success? [13:02]
  • What makes hockey different from other team sports? [16:44]
  • Bauer’s goals for growing women’s hockey [21:17]
  • How are those affiliated with the NHL helping to grow this initiative? [25:13]
  • The responsibility to move things forward [28:57]
  • Will women’s hockey direct the growth of the sport? [32:47]
  • What Mary-Kay did today that put her in the right mindset for success? [37:33]

Resources

Connect with Mary-Kay Messier

Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.

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