May 10, 2023
Living Undeterred with Jeffrey Johnston, Episode #132
On October 4, 2016, the trajectory of Jeffrey Johnston’s life changed with one phone call. Before that day, Jeff was living the American Dream. He had a great family, was a successful entrepreneur running a financial services firm in Iowa, and was seemingly coasting through life.
But that morning Jeff received the phone call that is every parent’s worst nightmare. His oldest son, Seth, had died from fentanyl poisoning. He was only 23 years old.
Jeff soon realized that he had two options. He could go down a road of anger and despair and become bitter, or he could use his situation as motivation to become better. He chose the latter.
Jeff took a step back from his career as a financial advisor and focused his attention toward making a difference. In 2020, Jeff founded Choices Network, Ltd. a non-profit dedicated to educating kids, parents, teachers, and coaches on the importance of making positive choices. That same year, he wrote his first book, “This One’s For You: An Inspirational Journey Through Addiction, Death and Meaning” and started the Living Undeterred Project.
In 2021 the project got even more personal for Jeff when he lost his wife, Prudence, to alcoholism. Jeff just completed a 95-day trip across the United States to talk to people about mental health and substance use disorders. Listen in for some takeaways about Jeff’s turning tragedy into a mission to better himself and help other families avoid what he’s experienced.
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