Jul 6, 2022
Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top-ranked Google ad agencies. He is also the traffic coach for Digital Marketer’s Elite Coaching Program and was hand-selected to help create their new paid traffic certification. He’s also the co-host of “Perpetual Traffic,” one of the top marketing podcasts in the world.
He’s the go-to person in Google ads, recognized by the Arizona Interactive Marketing Association as Person of the Year. His book, “The 7 Critical Principles of Effective Digital Marketing,” was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
Kasim speaks regularly at marketing conferences around the globe. Listen in for some great takeaways about Kasim’s entrepreneurial journey and how to drive traffic and opportunities for your business using Google ads.
You will want to hear this episode if you are interested in...
- How Kasim got where he is today [2:54]
- How Kasim found success with Google Ads [5:14]
- Kasim’s advice for a digital marketing strategy [7:05]
- What you need to know about customer acquisition cost [11:25]
- Why Kasim’s customer life cycles are so short [13:33]
- How you can counteract "privacy-first" initiatives [17:23]
- Should you spend your money on Google or YouTube? [22:42]
- How Solutions 8 stayed relevant during the pandemic [24:20]
- What does the future of paid traffic look like? [25:42]
- Don’t let privacy-first initiatives scare you [28:23]
- What’s up next for Kasim Asham, the next big thing? [30:29]
- What brought Kasim joy and put him in the mindset for success [31:36]
Resources & People Mentioned
- The 7 Critical Principles of Effective Digital Marketing
- The Paid Traffic Mastery Course
- Performance Max Google Campaigns
- Tom Breeze
- Aleric Heck
Connect with Kasim Aslam
Bio
Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.
As a professional speaker, Kasim has been a main-stage emcee for the Traffic & Conversion Summit (the largest marketing conference in North America) and speaks regularly at marketing conferences around the globe. He and his wife have two sons; they split their time between Scottsdale, Arizona and Seattle, Washington.
Guests on the Mitlin Money Mindset Show are not affiliated with CWM, LLC, and opinions expressed herein may not be representative of CWM, LLC. CWM, LLC is not responsible for the guest's content linked on this site.
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